about us.
YOUnify Capital started as a firm built BY women FOR women. Our mission is to come alongside women from all walks of life and help them create, manage and execute life-long plans in all the areas that matter most to them. Each client has a unique story. We embrace every goal and dream with our desire to work arm in arm with the woman who is courageous enough to pursue them. We believe she can become all she was meant to be with a qualified team dedicated to encouraging and supporting HER.
We work relentlessly to ensure our panel of experts can address each need, financial or otherwise, that comes through our doors. Our life-plan building includes financial fundamentals but goes far and beyond those initial items to ensure lifetime goals are being actualized and accomplished. We do not look at our clients based on their income potential. We see each woman as a unique identity with a destiny to fulfill.
Shannon Ross
President
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Shannon leads her team as the CEO and President of YOUnify. Her passion is to be an advocate for women regardless of race, background or net worth. Her professional background consists of over two decades working in the Fortune 500 space leading in various executive roles managing finance and insurance verticals for top-ranked organizations like AT&T, American Express, and Verizon, as one of the youngest Area Vice Presidents in the company's history. In addition to being a licensed Wealth Strategist, Shannon's educational background includes graduating Magna Cum Laude as a double major in Psychology and Religious Studies at The University of Tennessee in 1999. Shannon completed her Master of Business Administration (MBA) degree, specializing in Finance, from the University of Phoenix, Phoenix Branch in 2005. Her uncompromising pursuit of integrity and authenticity creates the YOUnify Capital foundation for excellence and are the building blocks for a financial firm that is truly unique.
Today Shannon lives in Colorado Springs, Colorado on a working horse ranch with her husband, Justin, and her four children, Haylie, Jaxon, Brennan, and Andrew. She also serves on several non-profit Boards of Directors of National Organizations focused on rescuing teens out of human trafficking, mentoring/supporting local single moms and restoring mental health to children, teens, and families recovering from traumatic life events. When she is not advocating for others, Shannon enjoys running and spending time with her family.
